packaging design

2026

ELISAVA

Master in Packaging Design

Mass Market 

SUPERVISED BY

Francesc Ribot

A packaging redesign project for the American brand Sunny Jim aimed at its adaptation to the Spanish market, taking into account local consumption habits as well as a range of product varieties and formats.

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The proposal deliberately departs from the visual conventions of traditional jam packaging in Spain, introducing a bold and playful identity built around a strong typographic approach and a system of distinctive icons. This creates a more contemporary, recognizable, and engaging brand presence on the shelf.

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The project encompasses three main flavors applied across multiple formats. The design system is conceived to maintain clear visual consistency while allowing flexibility to adapt across formats, ensuring both coherence and strong visual impact throughout the range.