Infovos is a branding project of a new typology of horror cinema that merges the immersive experiences, inspired by escape rooms and virtual reality. This project is grounded in a typographic modification of the distinctive American Horror Story typeface, creating a graphic universe that harmonizes terror, entertainment, and visual sophistication.

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The identity of Infovos delves into themes such as duality, the occult, and the macabre, offering a visual system designed not only to captivate but also immerse the viewer in an atmosphere that is both unsettling and playful. Through the use of carefully designed graphic elements, the visual language reinforces the core values of this innovative cinematic approach, establishing a contemporary and coherent identity aligned with its experimental and immersive nature.