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ECONTIGO

packaging design

2025

ELISAVA

Master in Packaging Design

Store-brand

SUPERVISED BY

Francisco Adin Oteiza

IN COLLABORATION

Montserrat Pereyra San Juan

Econtigo is a packaging design project that focuses on designing a cohesive packaging system applied across a range of products under this new identity for the Condis supermarkets.

The design approach highlights the authentic origin of each product through carefully curated photography, ensuring transparency and a direct connection with the consumer. The visual system is intentionally minimal and straightforward, reducing information to its most essential form while maintaining clarity, functionality, and brand consistency.

The result is a packaging line that reflects Condis’ commitment to offering products that feel close, natural, and accessible, while positioning Econtigo as a modern, trustworthy, and consumer-oriented brand.

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