BABARIA
packaging design
2025
ELISAVA
Master in Packaging Design
Ecopackaging
SUBMITTED TO
Cluster Innovación Envase y Embalaje de Valencia
SUPERVISED BY
Alejandro Jimenez Higueras
IN COLLABORATION
Helene Barruetabeña Madrigal
Vega Tapia Borrego
This packaging redesign of the Babaria’s aerosol deodorant, designed for the Cluster Innovación Envase y Embalaje de Valencia, is centered around the use of PET material, embracing a simple and minimalist aesthetic that also enhances the product’s functionality.
The structural design is complemented by a graphic design specifically conceived for screen printing. The visual approach respects and reinforces the brand’s existing identity codes, resulting in a clean, contemporary, and cohesive identity that successfully integrates both sustainability and visual consistency.
