packaging design

2025

ELISAVA

Master in Packaging Design

Final Postgraduate Degree Project

SUPERVISED BY

Clara Cabral dos Santos Ribeiro de Sousa​

Berta Julià Sala

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IN COLLABORATION

Helene Barruetabeña Madrigal

Althemia is an innovation packaging design project developed as a sub-brand concept for The Body Shop that reimagines how exfoliating products are used.

The proposal introduces a DIY e-commerce system with a ceramic container, essence tablets, and a clean dispensing mechanism that allows users to create their own exfoliant at home using natural ingredients like sugar, salt, or coffee.

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Built around personalization and conscious self-care, the design transforms skincare into a sustainable, sensory ritual while reducing waste and encouraging a more mindful relationship with everyday wellbeing.